Our core creative theme is expressed in the slogan "Shaping moments of life". We consider it a high art to recognise the beauty of the moment, and also to make the most of it.

The current campaign showcases people who have natural self assurance. People who go their own way, are determined and who accept no compromise. People who know how to appreciate the refinement that lies in the detail. In the same way as Titoni follows a clear line – proud and confident. These unique characters are accompanied on their way by unique watches, made by Titoni.

For the 2008 campaign, an award-winning Swiss photographer shot photos of people in their own personal moments, their "moments of life".